Strategic Context

• Public Transport Information Plan
• Statutory document
• Gives direction to information provision
• Accessibility planning
• Printed information is best for people who need to access public transport

Why Print
How else can people get information…

• Traveline
• Cannot pin it on your fridge!
• Internet
• Only 46% of population have internet access
• For low income groups this drops to 16%

The advantages of print

• Provides equal access to information regardless of income, race or gender.
• Contains all the information required to make a journey: times, fares, connecting services.
• Customers can keep the information for future reference or take it with them to refer to on the journey.

What we print

• Printed timetables and information guides
• Printed roadside information
• Project focussed information

Key Elements

Brand Values

• Simple - To ensure that our products have simplicity designed in
• Coordinated - To draw information from all modes to provide a complete picture
• Complimentary - We do not duplicate information produced by operators
• Consistent - A consistent approach to design means users know how to use our products and develop trust in them

Simplification

• Timetables broken down into frequency grid
• Whenever possible headline frequencies shown to give an ‘at a glance’ guide

Maps

• Kept as simple as possible
• Geographically correct…
• …but do not show every twist and turn
• All stops on route shown

On Street Information

• Provision of information at over 600 bus shelters and 1200 stops
• 8 City Centre and 2 urban free standing information panels (more in 2005)
• Integrated information for major bus operators and NET
• Detailed information about interchange at City Centre stops

All Operator Frequent Routes

• Simplified map showing routes with a 10 minute frequency or better
• All major locations are in the correct geographical location
• Connecting routes and intermediate stops are schematic
• Allows basic journey planning

City Centre Connections

• The only comprehensive guide to City Centre stops
• Always appears with a comprehensive destination finder
• Makes City Centre interchange easy
• 65% of journeys end outside of the City Centre

At Stop Information

• All Operator Map
• Show routes with 10 minute frequency or better
• Shows scope of the network

At the Stop

• Standard Pagoda Inserts
• Where to find public transport information
• No parking
• Big Wheel advert
• Fares information
• Bus Stop Flags
• Control over consistency
• Production of special (extended) flags

Key Interchanges

• Bulwell
• City Hospital
• Ring Road - March 05
• QMC
• Clifton - Jun 05

Interchange Information

• These include:
• Interchange and area based information
• Detailed interchange maps
• Destination finders
• “Spider” maps of connecting services

Network Guides

• Network wide multi operator information
• Themed
• Main Routes
• Night buses
• Park & Ride
• One stop shop – all the information required to travel

Area Based Guides

• Bespoke area guides
• Show detailed information for specific areas
• Simplified style
• One stop shop – all the information you need to make a journey

Micro Area Guides

• Simple guides at a local level
• Basic travel information
• Back up by electronic information provision
• Coming to a mobile near you early 2005

Service Timetables

All Include:

• Service timetable
• Route map
• Interchange information
• Designed to be easy to use
• Simplified information

Ticketing

• Concessionary travel information
• Application forms
• Users guide
• The Kangaroo travel card

Summary

• Printed information provides access to all
• Key element of P.T.I.S.
• Emphasis on simplicity and standardisation to facilitate network wide interchange
• Layered approach
• Network
• Area / Themed
• Personal / Micro

What's Next

• Maintaining and improving existing products
• Delivery of new information with an area based focus
• Personalised approach, through electronic delivery…